Pringles Arch

Key Visual & Point of Sale

POS Design / Creative Artwork

The brief

We would like to create an archway for the French market which will advertise our summer BBQ promotion, placing Pringles at the centre of occasion-based snacking for the Olympic sporting events, enhancing flavour appeal and delivering a clear impactful message in store.

The opportunity

Working from key visual all the way through to creative artwork I had the opportunity to create an impactful design that made use of all sides of the archway - delivering key promotional messages while maintaining visual balance and ensuring core Pringles brand assets remained focal to the design. Product photography enhanced the taste appeal while olympic iconography grounded the concept and felt celebrationary, with the promotional prize made clearly visible for shoppers.