About me

Hi there! I'm a Creative Artwork Lead with over 11 years of experience, and I'm here to help bring your creative visions to life. My passion lies in evolving strategic ideas into perfectly executed master designs, whether it's for packaging, print, or digital platforms. I’m all about making sure your brand looks consistent and brilliant, no matter where it appears.

Think of me as your go-to for adaptive design, creative artworking, and creative retouching. If you've got a fantastic strategic concept, I can make sure it translates seamlessly across every format you need, from multi-language packaging to point of sale graphics and e-commerce suites.

I'm a detail-oriented problem-solver who loves a good challenge. I thrive in a fast-paced environment, managing multiple projects while keeping a close eye on the details. I'm also really comfortable working directly with clients to ensure we're all on the same page from concept to final approval.

My Core Skills Include:

• Adaptive Design: Multi-format asset creation, range extensions, and brand guideline implementation.

• Creative Artworking: High-end artwork production, multi-language packaging, and strict brand guideline adherence.

• Image Retouching: Image enhancement, mockups, renders.

• Technical Expertise: Print production knowledge, color management, and specialized finishes.

• Software Proficiency: Adobe Illustrator, Photoshop, and InDesign.

• Project Management: Juggling multiple projects, meeting tight deadlines, and maintaining high accuracy.

• Client Collaboration: Confident client-facing communication and online approval management.

My career began as a graphic designer before taking a deep dive into the world of packaging with an MA Design (Packaging). Since then I’ve been helping brands articulate themselves through packaging, working both on the tools and as a leader and mentor as a designer, studio manager and creative artwork lead.

I’ve designed and helped add finesse to packaging for both start-ups and multinationals, from luxury brands like Aston Martin to foodie favourites like Pringles, Galaxy, Yeo Valley, and Kellogg’s. I’m also a passionate photographer familiar with product photography, portraiture and lifestyle imagery.

I currently work in Leeds, England where I’m based.  

You can see some of my work here.