Pringles Christmas Grotto

Key Visual & Point of Sale

POS Design / Creative Artwork

The brief

We would like to refresh our Christmas promotion with a fresh new look for this year. We will adapt the reindeer sleigh we created last year into a walk-through experience with the look and feel of santa’s grotto.

The opportunity

Working collaboratively with the POS design Lead and basing the structure on the well-received reindeer sleigh concept created by our agency the year before, I adapted a standard archway into a theatrical christmas grotto, applying illustrative assets from the pringles christmas toolkit and honing them into a walkthrough grotto promoting the current years cash promotion. Key considerations were promoting the pringles brand, the cash promotion and making sure that the scan to enter QR code would be visible and accessible at any angle a shopper might approach from.