Corny

New Product Development & Range Extension

Packaging Design / Creative Artwork

The brief

We want to launch a new flavour of Corny Big and our standard Corny bar - please explore a colour choice that communicates cinnamon as well as choosing cinnamon imagery that will enhance flavour appeal and boost indulgence queues.

The opportunity

One of many such projects for Corny and their masterbrand, Hero Group, in order to explore a new line in the Corny range, first we undertook a market audit to discover which colours would convey the cinnamon flavour. Once this strategic work had been explored by the conceptual design team, I stepped in to develop an early concept into a crafted creative artwork build spanning across the range. The process included working with the brand lead and art director as well as a photo-realistic illustrator who created the final cinnamon bun illustrations, as well as our 3D visualisation team who created the presentation visual showed on the page here. I have also had the opportunity to work on many similar projects for Hero include work on Corny Haferkraft, Semper and Organix lines.